Blogging Basics · Blogging Fundamentals

10 Great Benefits of Having a Blog for Business

This week we are talking all about having a blog for business and 10 great reasons why you should consider stating a blog for your business in the first place.

I am super exited to let Divine take the reigns on this topic. Divine is the founder and blogger behind 3 successful blogs which she currently profits from.

More about Divine later, but first let’s have her talk to us a bit more about blogging for business and why we should consider starting one for yours.

10 Benefits of Having a Blog for Business

benefits of having a blog for business

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Do you really need a blog for business to be successful?

With billions of blogs out there, do you really need to create another blog for your business to be successful in the online world?

I understand why most people may not want to create and or maintain a website.

It can be extremely time consuming, as they are a lot of moving parts to running a blog for business, but it can be extremely beneficial if done the right way!

Whether you have an online store or an old school brick and mortar store, blogging for business has huge benefits.

Your blog will add so much value to your business, which in turn can help it grow and scale to its maximum capacity.

Why You Should Consider Starting a Blog for Business?

Blogging has changed and evolved over the years.

People are now blogging for numerous reasons, but I truly encourage you to start a blog if you have something to share and are looking for a creative outlet.

If you have something to share, blogging will definitely give you the voice you need in order to get your message out to the world.

In addition, if you have a business which sells products or offers a service, blogging gives you a platform to educate and attract your audience with related content.

With this in mind, let’s go over 10 benefits of blogging as well as why you should consider starting a blog for your business.

Here are 10 benefits of running a blog for your business…

1. Reach new clients for your business

Just having a static website that is not interactive will not get you new clients. In addition, this is not a great marking strategy.

Blogging is the best way to reach out and meet new people. Depending on what your business is, you can create content that targets certain clientele.

By positioning your content strategically, you can introduce new clients to your business easily and much more effectively by using your blog.

You can do this by giving away free content to the public with your blog.

With a blog, your clients will get to learn more about you as well. In turn, it will create trust and it can equate to more sales for your business.

The more informative and the more valuable your content is, the more clients you will begin to attract.

Encourage your tribe to share and comment on your content, in order to build a lasting relationship.

2. Establishing Yourself as an Expert

If you want people to trust you, blogging can do this for you in no time.

Once you start creating epic content people will be more inclined to share it. In turn, the world will now start to refer to you as an expert.

As you provide more content, people are more likely to come back or seek out your site for additional information, use your services, or buy your products.

That is why it is important to always show up, share, and cater to your readers and clients.

Tips for positioning yourself as an expert:

  • Provide quality content
  • Be honest at all times about what you share
  • Share results as well as proof about what you are sharing
  • Teach techniques that provide good results
  • Collect testimonials from clients you have helped
  • Share social proof
  • Have others in your field vouch for you

3. Staying knowledgeable in your niche

When I quit wedding planning just over two years ago, I decided to start a profitable wedding blog in order to stay connected to my field.

This forced me to continue to learn new things, stay up to date with the wedding world, as well as to stay connected with my wedding friends in the industry.

Blogging will definitely keep you on your toes as you move along your blogging journey.

Just keep in mind that things are constantly changing, and this means you are going to need to change with it as well as keep up with it.

4. Grow Your Network

Another benefit of blogging for business is the opportunity to build and grow your network.

By having a strong network and a group of people around you, will ensure that you have the help of those around you to grow your business.

Try to use the people around you to grow, as you cannot build a successful business alone.

Even 5-6 people in your network will do wonders for your business.

Advantages of having a network:

  • You can have reliable people in your corner that you can seek for help if you need to promote something
  • Online business owners can feel lonely, having people to talk to is huge for boosting morale
  • You can ask for feedback within your group
  • You can brainstorm and come up with creative ideas to use
  • You can build a partnership that benefits you all
  • You can ask questions if you are ensure about what to do
  • You can tap into each other’s clientele if its beneficial

As you can see, having a network can really help grow your business in many ways.

Related Article: Wondering “Should I Start a Blog”? Here is All You Need to Know…

5. Become an Influencer 

A blog will certainly help you become more of an influence to people that follow you.

As a blogger, you will start to get a following of people that trust what you say and may even purchase items that you highly suggest.

If you have ever wanted to become an influencer, you can now do this by starting a blog.

Just be sure to use your platform for good.

6. Sell a Product to your clients

By becoming an influencer and having a blog for your business, you will be able to sell products to your readers easily as you would already have gained their trust.

If your dream is to start an online store or create a product to sell, you can easily do that with the help of your blog.

Even those with a physical store location can use the power of a blog to bring new clients out to their stores.

In addition to making more money from your business by having a blog, there are many other ways to make money from your blog alone as well. That in turn results in multiple revenue streams.

 7. Use your blog to help others

If you have a blog, you are most likely helping someone out there that needs it.

The best way of helping people with your blog is to offer as much free information as you can on topics that people are researching and looking for online.

For instance, if you want to find ways of making passive income, there are plenty of blogs that teach about his.

You will also find creative blogs for women that share many wonderful lifestyle tips or blogs that share money management tips.

The point is that you can use the power of a blog to help people when you can.

8. Improve Your Writing Skills

One of the other many benefits of starting a blog for your business is to improve your writing skills.

The more you write the more writing skills you are bound to learn and expand on. With a blog, you are going to be writing more, if not every week.

You will find yourself creating more in-depth content to offer your readers and you will find that you will get good at writing.

As you already know, practice definitely makes it better.

9. Learn other much needed skills

Since I started my blogging journey over 5 years ago, I have learned so many skills that I can apply to other things in my growing career.

For instance, learning how to use WordPress and learning about SEO were things I have learned from scratch.

However, since starting to blog, I had to learn these skills somehow.

I am not a pro by any means, but I learn something every day and the skills I have acquired thus far will take me even further.

When I first started using Pinterest, I had no idea how to use Pinterest for marketing.

I only ever used it to pin my wedding ideas and dinner meal plans.

Now I know all the little tips and tricks for using Pinterest for marketing purposes for my business and it makes a world of a difference.

I feel like I am learning a new skill everyday and as a blogger, you will be in this position as well.

Blogging is always changing and staying up to date with it will require you to keep learning.

10. Improve Your Google Ranking

Blogging is also another amazing way to improve your Google ranking in search results, which means more business for you.

The more you create amazing content, the more Google will get to know you, which means more business in general.

Search engines and Google want quality content that you can deliver frequently.

If you can do this, Google will pay attention to you and send you quality buyers.

Final Thoughts

This is why we encourage businesses to start a blog, as it has great benefits for helping to expand your existing or new business.

Overall, blogging is a great creative outlet and using it as a marketing tool beside your brand will only mean great things.

If there are other benefit of blogging for you business that we might have missed, please share it with us in the comments below. We would love to hear your thoughts.

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About the author: Divine Mwimba

Divine is the owner and creative director of three amazing online blogs. As a busy Female Entrepreneur, you can find her blogging about her travel experiences over at Live and Earn Canada, or you can learn more about how to become a female entrepreneur yourself over at Ladies Make Money online. If you are into Lifestyle and Weddings – Her wedding blog will inspire you to plan your own wedding.


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4 Comments

  1. Your post is set up beautifully, is easy to read and has great information! I have recently started a website/blog for a business I am starting. Thank you !

  2. These are all great reasons to start a blog. I think the part that has helped me especially in the early phases in the networking with others that are just starting out. It provides a resource for help and questions, but you also get great feedback.

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