Affiliate marketing is one of the most effective ways to make money blogging. Using affiliate links in your blog, email campaigns, and social media platforms can ensure you make a good profit.
However, blasting your readers and followers with affiliate links isn’t going to get you far. In fact, it might even get you deleted or unfollowed. Ouch!
No one wants to be perceived as a walking ad. But, mama has to pay the bills, right? Right.
So, let’s make money blogging. But, let’s do it wisely.
*This post contains affiliate links. Click here for more info.
Affiliate marketing is all about strategy, creativity, and hustle.
And who better to ask than Michelle, creator of Making Sense of Affiliate Marketing eCourse.
By implementing the affiliate marketing strategies Michelle teaches in this very course is how she made $187,785 in affiliate commission. Yup! You read that correctly. Almost $200,000 in ONE MONTH!
If you want to know all there is to know about affiliate marketing, Michelle’s course will ensure that you too can reach your financial goals.
Woah! That’s a lot of money.
For now, let’s focus on affiliate links and 12 ways we can promote them so that you too can start see some profit.
Note: If you are completely new to affiliate marketing this article will answer all of your questions.
What are affiliate links?
Once you sign up for the affiliate program, you will be given a unique affiliate link or affiliate code. This exclusive link made just for you will be the one you will share will your audience and how your sales will be tracked.
You can then use that affiliate link every time you mention the product or service on your blog, emails, or social media.
Once someone purchases the product or service through your link…BOOM! Money. You get a commission on that sale!
Now, that definitely sounds easier said than done.
So let’s go over 12 ways you can promote your affiliate links.
12 WAYS TO PROMOTE AFFILIATE LINKS
1. Blog posts
Writing about what you are trying to promote in a blog post is a great to increase conversions.
Writing a blog post gives you a chance to explain in detail what the product or service is about. It also provides a venue to share your own experiences with the product or service.
Sharing your experiences helps you connect emotionally with your reader.
There are different ways you can include your affiliate links in your blog posts and these include:
- As a product review
- As a recommendation
- As an additional resource or reference
- As a personal experience or testimony
Ensure you are writing SEO friendly blog posts to maximize your changes at more traffic through search engines.
2. Older Posts
Adding your affiliate links to older relevant posts not only will update your content but will increase conversions.
Make sure that you regularly make time to review and edit older posts.
3. Email list
Include affiliate links on your email newsletters when applicable.
This might seem a bit obvious, but including your affiliate links in your email newsletters allow for you to explain to your audience what the product is all about and how it can benefit them.
Depending on the relationship you have established with your audience, email affiliate links might have a higher conversion rate than blog post links.
That’s because through email marketing you get to know your audience.
You get to interact with them and establish a one-on-one bond.
Once there is trust, the chances of your subscribers buying what you have to offer is higher than someone who just landed on a random blog post.
In addition, instead of your readers having to go to you (by reading a blog post), you are going to them (email marketing). That is a bit more convenient sometimes.
Affiliate marketing and email marketing go hand in hand. So make sure you are also working on building an email list.
4. Pinterest Marketing
Pinterest is the mother of all promotional material.
Because it is a visual search engine, affiliate marketing on Pinterest is a great idea.
Here are some basic guidelines:
- Create a pin using Canva (they have a free membership) or the graphic design app of your choice. Ideal pin size is a 2:3 ration (600px by 900px)
- Include trigger words in the pin title to increase engagement and click-throughs.
- Write a strong pin description and alt text using Pinterest keywords.
- Don’t forget to disclose your affiliation in the pins description by adding something like; #afflink, #Affiliate, or #sponsored.
- Circulate them through your Group Boards manually or using a scheduler such as Tailwind (you can get a FREE month using my link). Always make sure the group board doesn’t prohibit affiliate links.
I know creating Pins can feel overwhelming and time consuming. Trust me, after running two blogs, I can totally relate. So, if you need help creating beautiful, engaging, and chick-worthy images, check out the Pinterest Pin Template Bundle Editable in Canva.
Adding your affiliate links to freebies is a great way to earn affiliate commission.
It is easier to include affiliate links in content based freebies such as free eBooks, email eCources, email challenges, and tutorials.
But even if you over offer a printable or a checklist, you can still include affiliate links.
A clever way to do this is to add a cover page to the printable where you can describe the product briefly.
Obviously your affiliate link must be related to the freebie.
For instance, if your freebie is a productivity checklist, you can include a cover page. The cover page will include “Ways to effectively use this check list” and your favorite planner as an additional productivity resource.
6. Thank You Page
I love this strategy.
For every specific opt-in they could be redirected to a specific thank you page.
Once there, they would have the option to click on an affiliate product related to that freebie or opt-in.
For instance, let’s use the previous example of the productivity checklist.
You can create a thank you page specifically for those who opt-in to download this checklist. The thank you page can read as follows:
Hey there, is a pleasure having you on board.
Thank You so much for downloading my Productivity Checklist!
Your Productivity Checklist should be arriving in your inbox momentarily.
While you wait, I don’t want you to miss out on my favorite planner [ <—-affiliate link], which has been a lifesaver on my daily productivity routine.
[AND SO ON….. You get the idea. Be creative and put your own spin on things. Above all, be honest and recommend something you truly love and use yourself].
7. Resource page/ library
Add your affiliate links to your resource library.
A resource page is where you compile a list of your favorite products, tools, and services.
Typically, they are niche oriented and would include your affiliate links.
For instance, if you have craft blog you would include your favorite fabric distributors, your favorite sewing machine, and your favorite scrapbooking service website.
8. Courses and eBooks
Include your affiliate links in your eProducts where applicable.
In other words, if you offer a free 5-day email course on losing weight, then you would include your favorite weight loss products on those emails.
Or if you write and sell and ebook you can definitely mention some of your favorite products and resources related to the ebook topic.
9. Use Images and Banners
Display banners on your blog’s header, sidebar, footer, or embedded in applicable posts.
Visuals elements are extremely important in marketing.
There are a few ways to get affiliate product images.
- Check your affiliate portal. Big affiliate networks like Shareasale, Awin, Ultimate Bundles, and Amazon Associates provide you with images in their affiliate’s portal.
- Ask for them. Email your affiliate program’s owner or manager and ask them to send you some images.
- Make them yourself. You can create a nice Canva image about your product and attach your affiliate link to the image.
10. Social Media Marketing
Promote your affiliate links on your social media platforms by using the images we spoke of earlier.
As always disclose you are using your affiliate link.
11. Facebook Groups
Recommend your affiliate products and services to other people in your Facebook Groups when applicable (if allowed).
Always check with the group’s admin that it is ok to use affiliate links. You can find that information in the info section of a group or in group’s pinned post at the top of the group’s feed.
Be attentive and helpful in your Facebook Groups.
Make sure that if and when you recommend an affiliate product or service you aren’t just pasting your affiliate link and running.
Including an honest, thoughtful, and heartfelt comment before you offer your affiliate link will usually result in higher conversions.
12. Friends and Family
Recommend your affiliate products to your friends and family if applicable.
I know this is a no-no for a lot of you. It is also for me.
I personally don’t go out of my way to speak to any of my family and friends about my blog, my affiliate products, or my blogging eBook.
I do however passively promote it by posting my latest article on my personal Facebook Profile.
If they are interested, they will reach out.
Always ensure you disclose when you use affiliate links. It is the law.
It is a must to have a disclaimer/disclosure page on your blog (header or footer menu).
However, that ins’t enough.
You must disclose the use of any affiliate links on every individual blog post, social media post, email, etc.
Specially now with the new GDPR regulations, it is better to be safe than sorry.
Affiliate marketing can be a great source of income for bloggers.
Knowing how and where to promote your affiliate links can make the difference on your overall income.
Don’t be discouraged if at first you don’t see good results. Just reevaluate your game plan and apply new techniques.
Testing out new strategies and implementing new ways to promote your links is the only way to know for sure what resonates with your audience.
If you feel you need affiliate marketing guidance and a roadmap to follow consider Michelle’s Course (Making Sense of Affiliate Marketing). This will ensure you cut A LOT of corners, learn successful affiliate marketing strategies from the start, and see profit sooner.
Another great resource is Carly’s eCourse Affiliate Marketing for Bloggers: Everything You Are Missing.
I love the use of videos and learning material in Carly’s course as well as the affordable pricing.
The main difference in Carly’s Course is that she teaches mostly strategy, which I love. No fluff, straight to the point actionable strategies with video and picture examples. She even includes an email series which is incredibly valuable to get you going with email marketing.
So in summary, if you are brand spanking new to affiliate marketing and want to learn it all from the very beginning, Michelle’s course is for you.
If you know the basics of affiliate marketing and you are looking for a strategy packed resource from beginning to end, the Carly’s Course is what you need.
Well there you have it my friend. I hope this was helpful to you.
I can’t wait to see you apply it.
Don’t forget to pin this post if you found it helpful.
And I will certainly like to see in the comments your results once you implement these tips!
How do you promote your affiliate links?
Don’t forget to pin for later…